v4.17

Release Date: July 9, 2026

Highlights

OTT Overlapping Viewer (CA0010): New Overlapping Viewer topic for measuring audience overlap and cross-viewing behavior across titles and genres by country
MCP OAuth token lifetimes: Access tokens now last 7 days; refresh tokens now last 30 days

Key Releases

OTT Overlapping Viewer (CA0010)

We're launching a new Overlapping Viewer topic for the OTT dataset, helping users measure audience overlap and cross-viewing behavior across titles and genres by country.

New insights include:

Normalized PMI Score
Shared Viewers and % Cross Viewers
Shared Views and % Cross Views
Average Views Across Shared Audiences

MCP OAuth Token Lifetimes

We've increased OAuth token lifetimes to 7 days for access tokens and 30 days for refresh tokens.