Web Content via MCP & Lenses
Carbon Arc offers two natural language interfaces for querying Web Content data: the MCP Connector (for external AI clients) and Lenses (built into the platform). Both handle entity resolution, insight matching, and filter configuration automatically — just ask your question.
MCP Connector (Claude, ChatGPT, Cursor, etc.)
The Carbon Arc MCP Connector lets you query Web Content data through natural language in any MCP-compatible client — Claude Desktop, ChatGPT, Cursor, and more.
Just ask your question. The MCP server handles entity resolution, insight matching, and filter configuration automatically.
Example Prompts
Consumer & Retail
Show me Chipotle's average menu item prices over the last 12 months, broken down monthly.
How has Carvana's average incentivized vehicle price trended weekly since November 2025?
Pull Tesla inventory total pricing by week for the last 30 days.
What does Carvana's online review volume look like over the past 3 years? Daily unique count.
Travel & Hospitality
What are Booking Holdings' weekly average car rental prices over the past 18 months?
Pull daily Avis Budget Group pay-now rental amounts for the last year.
Real Estate & Storage
How many units does Life Storage have available weekly from January to September 2024?
Show me Extra Space Storage's monthly review count for the last year.
Tech & SaaS — Workforce
How many job postings has Intuit had daily over the past 18 months?
How has Toast's weekly job posting count trended since mid-2023?
Show me Block's daily unique job posting count over the past year.
Pull Datadog's daily job posting volume for the last 12 months.
Cloud & Infrastructure
What are AWS instance prices daily over the last 15 months?
Show me Sunbelt Rentals daily equipment inventory count from April through December 2024.
Pull United Rentals daily rental rates over the past 18 months.
Events & Entertainment
How many events were listed on Eventbrite daily in the first half of 2024?
Show me monthly Live Nation ticket counts over the past year.
Software & Reviews
What's the monthly trend in Xero marketplace review counts since February?
Show me Intuit QuickBooks weekly average pricing over the last 2 years.
Tips for Better Prompts
- Be specific about time: "last 12 months", "since January 2025", "Q4 2024"
- Specify granularity: "daily", "weekly", "monthly", "quarterly"
- Name the metric if you can: "review count", "item price", "job postings", "available units"
- Compare entities: "Carvana vs Tesla vehicle pricing weekly for the last 6 months"
- Ask for aggregations: "average price", "total count", "unique postings"
Lenses (Native AI)
Lenses is Carbon Arc's built-in AI analysis tool. It uses the same MCP server as the connector but runs natively inside the platform — no external AI subscription needed.
How to Use
- Click Lenses in the top nav
- Select a persona (e.g., "Equity Research Analyst", "Supply Chain Analyst")
- Type your question in natural language
- Lenses will call the right tools, pull the data, and present results with tables and analysis
Example Lenses Queries
I'm looking at the car rental market. Pull me Avis Budget Group daily pay-now amounts and Booking Holdings weekly rental prices for the last year. How do the trends compare?
As a consumer analyst, show me Chipotle's monthly average menu pricing alongside Rent the Runway's daily product pricing for the past year. Are we seeing inflationary pressure?
Pull Eventbrite's daily event count for H1 2024 and Live Nation's monthly ticket volume over the same period. What does event supply look like?
Compare Intuit and Block's daily job posting counts over the past 18 months. Which company is scaling hiring faster?
Show me Life Storage and Extra Space Storage metrics side by side — available units weekly and review counts monthly for 2024. Which operator is performing better?
I want to track cloud infrastructure costs. Pull AWS instance pricing and Sunbelt Rentals equipment rates daily for the past year.
Lenses vs. MCP Connector
| Feature | Lenses | MCP Connector |
|---|---|---|
| Access | Built into Carbon Arc platform | Claude, ChatGPT, Cursor, etc. |
| AI Model | Claude Sonnet 4.5 | Depends on client |
| Personas | Role-specific analysis modes | N/A |
| Artifacts | Pin charts/tables for follow-up | Depends on client |
| Research Mode | Deep multi-step analysis | N/A |
| Auth | Platform SSO | OAuth via MCP |